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When making videos for websites, it's a good thing you're not a slick spokesperson or actor — in fact, it helps! People see this, and they know that it's REAL. Obviously you have their attention or they wouldn't be on your website. Now it's time to lay down the bull-horn and start connecting in a sincere and natural way. Don't worry, we make it easy for you.

Without using phony-sounding scripts, we produce 3 minute streaming videos for our clients to use in their websites. Why? Because showing you real helps people trust you with their business. So how do our videos encourage confidence and trust?

The modern consumer's B.S. meter is a precision-tuned machine, honed from years of plastic smiles, posing ad-speak and unsubstantiated claims. Our culture craves transparency, as does the emerging new economy — and, SunPop's research-based approach to showcasing real people delivers a genuine and compelling video.

Where the Internet has created a digital divide between real human beings, we're building bridges and reconnecting people with candor, trust, and authenticity. You know, those things that all strong relationships are built on.

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Online Video at a Glance
4.24.08

Some hours of my evening were spent poking around the net, trying to gauge the current state of Online Video. In brief, heres where I landed: Online Video technology continues to improve, namely distribution options and control. Online Video image quality also improves as broadband access becomes the norm, rather than the exception. Search engines are giving video [...]

Waiter, There are TV Ads in My Internet
4.22.08

Who was it that said “Content is King.”? Well, apparently it’s a King with no country because Online Video marketing content, for the most part, continues to be a re-hash of traditional TV advertising. On one hand I understand that experienced TV producers need to follow the money. As Online Video spending grows exponentially year [...]

YouTube Improves Video Tracking
4.22.08

When it comes to online video there’s no shortage of distribution options out there, but YouTube is still a behemoth. They just have more eyes and ears, plain and simple. Until recently, only the most rudimentary pieces of information could be learned through the site. But YouTube finally heeded our calls and released YouTube [...]

Simplifying Your Online Life
4.18.08

The zen archery metaphor in that lomography post reminded me of an email I received from a partner recently. Tim Miles, good guy. Kind of twitchy sometimes, but in a smart way. He linked me to ZenHabits, a website that I’ve since found helpful. Specifically he sent me to a post about ways to simplify your [...]

Down with Posing! Up with Lomogra-huh?
4.17.08

Hey. Obviously I’ve been neglecting the blog lately. The sad thing is I looked for a way to hide the posting dates. No luck… How’s that for authenticity? heheheh. Just wanted to give you a quick glimpse into one our creative inspirations. It’s a way of taking pictures that results in breathtaking images, compositions, and what [...]

Wealthy Consumers and Social Networks
3.26.08

Think social networking sites are just for teens and people with too much time on their hands? The Center for Media Research gives a glimpse at social media use and how it’s changing the way the internet is being used by the wealthy. “… the participation of wealthy online consumers in social networks dramatically increased to [...]

Free Money and Ginger
3.11.08

You’ve been there before. Sitting at a stop light and a few feet away someone with a cardboard sign is asking for money. But what would you do if they were trying to give you money instead? Peter Nevland decided to find out. The video isn’t overtly religious, but Peter has been a friend of mine for [...]

MySpace Ads Not Delivering
3.07.08

Want to know why? No Relevance. Is it any surprise that chronic socializers are choosing relationships over buying things. Big companies are spending millions of dollars to tap into the social networking scene, but MySpacers aren’t biting. “Direct marketers say only a fraction of 1% of the people who see the ads click on them.” If you’ve [...]