FastTrack videos are a lot cheaper. Does that mean they're less good?

In truth, no. They're similar products, it's just different pathways to get us there, and some clients will lean towards one process or the other. As evidenced by the "Which is Which" section of the process page, the viewer can't tell whether you paid for a FastTrack video or an Interactive video, the end results look the same.

So what are you paying for with the Interactive? It really comes down to timelines and your level of involvement and tiny nuancing of the video.

It's a whole lot faster for us to use our years of experience to decide and implement the details than to be interactive with you in those surface level decisions. We know how to choose a great music track to complement your specific tone, and develop sharp title graphics etc., but we're happy to let you take ownership on that stuff if you really want to. Honestly, during a typical video production a lot of times the client will request changes that make no difference (like moving text 10 pixels to the left) or even a negative one (like changing the text to a bright yellow that's hard to read in a small viewing window), but it slows the process down and costs time and money. Obviously there are times where the client improves the video with their tweaks, and we absolutely welcome client feedback and tweaks in the Interactive process, where we're here to implement, never to second-guess.

BUT, if you as a potential client don't expect to spend a lot of time micro-managing the production, revising it, and dragging out the timeline so we're waiting on you for feedback across days, then we want to pass on the savings that we derive from the efficiency gained in letting the SunPop pros take the reins on a lot of those little details. Thusly, we can ensure that we'll get to a great finished product in a short amount of time, and we'll FastTrack the process and price. And of course, you still have 24 hours after delivery on the FastTrack to get a single round of free tweaks so you know you won't get something you don't love, but it's a narrow window and we don't dilly-dally on it. After that 24 hours included in the project, later changes would cost extra.

Lastly: There are cases to be made for the Interactive beyond just "how much do you trust SunPop to do it right w/o your input". First, multi-person videos always cost more and go on the Interactive (they're a LOT harder to produce). Second, there are cases like politicians, franchisees, or legal consultants, where every phrase, emblem, and so forth really does need to be gone over with a fine-tooth comb because one errant word can get you in hot water. The extra control and slower speed in the Interactive process helps everybody cross that finish line and get it done right.

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Last updated on February 26, 2010 by SunPop Studios