So who do you put in the video, and why? Are you filming an actor, your staff, or me?

None of our work features paid actors. We always put the client (you) on screen. That may sound intimidating, and rightly so! You're likely not a professional spokesperson, and probably aren't comfortable with the idea of performing for the camera.

But it just takes a quick glance at any of our sample videos to notice that non-professionals, once they're working with SunPop, consistently come across as compelling, credible, and authentic as they genuinely represent themselves and their company. We reveal your substance that can't be acted or faked, because it comes naturally as a result of doing what you do day in and day out, and taking pride in it.

That's why we've spent years perfecting our process for capturing great video footage with regular people, business owners, authors, lawyers, plumbers-- people like you. We keep the details of these techniques closely guarded, because we've caught several studios trying to copy our productions, sometimes duplicating our videos scene by scene, word by word!

Why does our studio go through the trouble? Why not just use scripts and actors like everybody else? Because we know, without a doubt, that viewers can tell the difference between real and posed, and they're increasingly rejecting anything that smells fishy or plastic. We want your video to actually connect with viewers, and help lead them to your desired results, and that's why we've mastered how to find the diamond in the rough, putting you on screen.

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Last updated on May 8, 2009 by SunPop Studios