Why use a SunPop video to "let them meet you"?

The world is changing faster than most advertisers - major firms that once held comfortable positions atop the Fortune 500 list are finding their time-tested methods increasingly ineffective and out-of-date.

Can we even blame people for Tivo'ing past commercials, using spam filters, or listening to their iPod playlists over radio? Technology helps people tune out the clutter in their lives, so you better have something real to offer them, when they are ready to find it.

Advertising and marketing. That's all this really is right? Is SunPop just another way for your company to spread its message? To put it simply - yes, it spreads a message - but that message is candid and appears on the customer's terms. And, it's a friendly, simple, and organized process.

The Cluetrain Manifesto says it this way:

"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it."

Get it? People are sick of the hyped and posed. As a result, we're learning to ignore the frantic announcers, plastic testimonials, exploding graphics and cliched promises. By applying relevant methods based on simple transparency, you can connect with people like a real person, not a hype machine. But in order to do so, you must bring something real and meaningful. Scripted lines, snappy graphics and slick posturing helps a lot of companies feel more presentable, but who are you trying to convince, yourself or your potential customers? Please don't misunderstand, there is definitely a time and place for good advertising. In fact, we're partnered with an international marketing agency that offers solid advertising and marketing services. However, Sunpop is something different. We create candid and humanizing representations of customers who just need to tell it like it is for people checking them out.

No fluff, just substance. And if you're actually good, people can tell. Seriously. When you keep things this simple, you have a comfortable and friendly process that still results in a focused and effective product. A SunPop Video adds another rung in the ladder so people can feel confident in who you truly are, and make an informed decision about you. That authentic value is best drawn out and shared through an organized and clear process within a flexible and easy-going methodology. You have a hundred different ways to yell about your sales, service, selection, expertise, whatever. But right now, at this very moment, while you are reading these words, someone wants what you're offering but can't see through the fireworks well enough to sense your authentic value. Getting started with a SunPop Video is simple and straightforward, and if people will actually have a worthwhile experience with you, we eagerly await your email. If your priorities lay elsewhere, just move on down the road. We don't make noise, we reveal substance.

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Last updated on May 8, 2009 by SunPop Studios