Why does SunPop work without a script, anyway?

Experts agree that web surfers aWhy does SunPop work without a script, anyway?void online content that feels like tired old-school advertising. That's why we model SunPop videos around the unposed approach that presents a real conversation with a real person, helping you show viewers why they should trust you with their business.

People have been pitched and slicked by paid actors and spokespersons for so long, that today, staged and scripted media is either being ignored or met with cynicism. The slick and posed presentations of yester-year just don't have credibility anymore. And why should they? Usually those canned words are just meaningless fluff and empty hype. Nobody buys without trust, so it's time you earn that trust. If you actually believe in what you're doing, no one is better qualified than you to show why you're worth it.

Don't act if you're not an actor. It's unconvincing.

You'll notice the people in SunPop Videos seem more natural, at ease, and genuine. That's because we've spent years perfecting methods to succinctly capture insightful footage from regular people like you, people who would rather eat nails than deal with scripts, lights, and cameras - in fact, one of our biggest secrets is how you'll never notice a camera.

It's worth it.

Viewers sense the honesty when you pause to search for just the right word. They see the authenticity of your quirky glance across the room, and your sincerity is the stuff that other studios can only dream of.

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Last updated on May 8, 2009 by SunPop Studios