People Are Watching 10 Hours of Online Video Per Month!
Wednesday, December 2, 2009 at 3:36PM Each month: 168 million online viewers watch an average of 10 hours of video online... in just 30 days. That's 26 Billion views every month and climbing... We at SunPop keep our finger close to the pulse of online video, but some of the statistics explored over at ReelSEO have been surprising even us.
The first, "Online Video Continues Ridiculous Trajectory", provides a nice synopsis on some ComScore numbers. A few choice quotes pretty much makes my point for me.
...the average video watched is now 3.8 minutes in length...
In terms of web visitors, 3.8 minutes is an eternity, and most webmasters would kill for an attention span like that. If everything else we’ve said before today hasn’t already convinced you to jump into online video, then zero in and focus on just this metric. What would it be worth to you to hold your visitors’ attention for four minutes?
It's no wonder, then, that the article "Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?" reveals that among companies across a wide range of sizes, the very top priority for their online marketing strategy leading into 2010 is to emphasize web video.
All of the above are simple facts.
Our take: The stampede to online video is a no-brainer when you think about how cheap online video is versus traditonal alternatives, not to mention the higher impact it can have as your potential customers' active mouse clicks mean it reaches the right person at the right time. The question isn't whether it's time you add video to your website, the only question is who do you trust to produce a quality video that makes you shine and connects with viewers...