Lisa Barone at Small Business Trends recently published one of those articles that always makes the SunPop team grin serenely. She explains why online video is a great tool for small businesses to deepen their relationship with prospective customers, and how it's uniquely suited to humanize you and also improve your ranking in search engines.

Here's a couple of highlights that perfectly back up a lot of what SunPop has been saying for years:

As a small business, you can use video to engage your customers and make more personal connections... Using video allows you to speak directly to your customers, looking right at them and using your real voice to tell them why you’re the best at what you do and how you can help them. It’s the difference between picking a name out of a phone book or calling up a friend.

Hmm, sounds a bit like a certain 'Let them meet you' slogan I know...

Because now they know you. They know your name, they know what you look like, they’ve heard you explain to them in a friendly tone all the benefits of using your company. That’s how you differentiate your small business from all the other “me toos” out there.

It's really not that hard. People are more likely to do business with you if they feel like they know you, like you, and can trust you. That's the basic principle that's helped make SunPop what it is today. It's encouraging to see other people start to catch on to how this principle ties into potential for online video, and it's especially nice to know that we've got a head start on everybody else consisting of hundreds of productions across years and years.

Fun times!

If you haven't checked it out yet, take a quick moment to read the article for yourself.